what is seo ?










What is (SEO)?

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

 Search Engine Optimization isn't just about "engines." It's about making your site better for people too. At Moz we believe these principles go hand in hand.
This guide is designed to describe all areas of SEO - from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings. Don't worry, if you are confused about this stuff, you are not alone.

 



 

Why does my website need SEO?


 The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else.
Search engines are unique in that they provided targeted traffic - people looking for what you offer. Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

Search queries, the words that users type into the search box, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing and promotion.






Can I do SEO for myself?

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. For the most part, SEO education is free and available on the web, including guides like this. Combine this with a little practice and you are well on your way to becoming a guru.

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1 comment:

  1. UnknownJanuary 5, 2014 at 9:15 PM

    Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines.In general, the higher the page rank, frequently more people visit the site thereby increasing the traffic to the site. This gives a website the web presence.The factors that Google considers are keywords in URL, Title, Text, Domain age,Number of visitors etc.It keeps updating the factors for page ranking.For those who are new to SEO, I think availing a professional service for SEO would be a good option.
    I have used the SEV(Search Engine Visibility) service from XnYnZ.com as they provide keyword and suggested topics,submit the site to over 100 search engines and also provide reports which will eventually improve the website traffic.In short SEO is the best way to promote site and gain the desired web presence.

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