1- Use Google, and learn how to use it well.
Take a webinar in Google’s host of tools, and make sure to keep up with the rapidly changing services they offer. Ask fellow CEOs what is working for them. Google ads, SEO and YouTube marketing can make or break your online presence. Analyze what is working and what isn’t with rigor and tweak often, not just the offer but the creative too.
2-
Quality vs
Quantity: Stay focused.
We have had greater success
cultivating a smaller number of people and guiding them through a
very intentional sales funnel, than when we cast a wide net to people
who might not fully align with our target customer.3- Experiment.
We set aside 25% of our marketing budget to try new things. There are so many new tools, services and mediums to try. Unless you are strict about setting budget aside, you can keep doing the same thing over and over and miss opportunities to discover new things that could end up seriously paying off.
The last advice
Having just seen Life of Pi, it occurs to me that online marketing for small businesses is like being that young man in a tiny boat at sea. You have a set number of things you can use to survive and thrive – a net, a spear, resilience and creativity. Use them all and get to safe shores. You may even find you can outrace the big cruise ships in reaching your customers.
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